insights nerd

formerly known as sleeves up

data-based brand + marketing strategy

because sometimes you need a nerd
to get their hands dirty
and just figure it the f*ck out

meet your nerd
(and founder),
mm stasinopoulos

i’m a neuroscience + statistics-trained pollster who pivoted into consumer behavior + marketing (because it was sexier)

and i have spent 15+ years helping
founders, investors, and operators
understand behavior + decision-making

so they can raise, launch, and grow

i tend to join at the most pivotal (and messy) moments in a brand’s journey ↴

when the way forward is unclear, but slowing down is not an option.

when you know what your product is worth, but not what it should cost. 

when the chaos of brand building stops being fun, and just feels chaotic.

when you don't know who your customer is...or where they went. 

when your conversion funnel has a leak.

when figuring out where you have the right vs the permission to play.

and i help teams make sense of messy data,
internal noise,
and shifting priorities

PRODUCT DEVELOPMENT + GTM
concept development
benefit + claims rankings
price + opportunity
demand analysis
channel strategy

BRAND + MARKETING
brand framework + identity
storytelling
message testing
messaging hierarchies
creative testing + heat-mapping

customer
brand health + equity
customer profiling
scalable segmentation + personas
TAM + target prioritization
data analytics + data infrastructure

recent gigs + clients↴

how can i help?
let’s chat

email me

linkedin